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MKT 421 Wk 1 Discussion Emerging Competitors

MKT 421 Wk 1 Discussion Emerging Competitors

Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to other students.

Due Thursday

Respond to any one of the following in a minimum of 175 words by replying to one of the threads below:

How can a company’s marketing team ensure they identify newly emerging competitors quickly so the team can plan and execute an effective marketing strategy in response to these competitors?

What is customer relationship management (CRM)… How would you define it? How does VALUE relate to CRM?

How does your company’s mission statement influence marketing decisions? (If you do not work for a company or don’t know the mission statement, choose a company that you do know their mission statement and use that.)

Over the past many years, I have developed the following as some important rules/criteria as guidelines for marketers. I thought this might be a good time to share it with you, and get your thoughts. Please review the following and let me know if you have any questions or comments. What is your favorite one?

The Ten Commandments of Marketing




Know Thy Customers


Know Thy Competition



III.   Thou Shalt Have the Most Differentiating USP




Thou Shalt Maintain an MIS to Best Satisfy the Market


The Marketer Shall Covet a Marketing Orientation Through Communication


Market Segmentation is Vital



VII.  Thou Shalt Maximize Integrated Marketing

VIII. Measure, Track, Control and Adjust




Thou Shalt “Sponge and Plum”


Thou Shalt Steal What Other Have Used Successfully



Due Monday

Reply to at least two of your classmates. Be constructive and professional in your


You will get a DOC (32KB) file

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