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1# The 1-Page Marketing Plan
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
2# The Personal MBA: Master the Art of Business
The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.
Master the fundamentals, hone your business instincts, and save a fortune in tuition.
7 Steps to Becoming a Marketing Professional
In this definitive guidebook, you will learn to:
Invite them to your product or opportunity
Present your product
Follow up with your prospects
Help them become customers or distributors
Help them get started right
Grow your team by promoting events
And much, much more…
4# Golden Circle Secrets
How to Achieve Consistent marketing Success Through Customer Values & Expectations
In Golden Circle Secrets, father-and-son team Dale and Ben Midgley show management and the marketing team how to achieve consistent success. Based on a unique new strategy that responds to customer values and expectations, the Midgleys reveal how marketing and management are inseparable components of success that must work in tandem to produce consistent results for an organization.
The "golden circle" is based on a customer-oriented business system specifically designed to help companies attract and satisfy customers and energize employees, while maintaining a consistently healthy level of profits.
5#This Is Marketing
You Can't Be Seen Until You Learn to See
How to build trust and permission with your target market.
The art of positioning - deciding not only who it's for, but who it's not for.
Why the best way to achieve your marketing goals is to help others become who they want to be.
Why the old approaches to advertising and branding no longer work.
The surprising role of tension in any decision to buy (or not).
How marketing is at its core about the stories we tell ourselves about our social status.
You can do work that matters for people who care.