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Music Business 101

🎶 Are you a musician overwhelmed by the myriad tasks of managing your music career?


🤯 Wearing multiple hats, from composing and recording to distribution, promotion, and marketing, can be daunting.


🚀 I understand the challenges. That's why Iv've crafted a solution just for you!


Join the Music Business 101 Course where I break down the complexities and provide you with the tools and insights to navigate the digital landscape seamlessly.

Course curriculum

Welcome to a sophisticated learning experience tailored for music professionals seeking a competitive edge. The course offers a curated collection of professionally produced videos and presentations, delivering unparalleled insights to propel your music career forward. Here's why our content stands out:

Professional Plan:

€249

Course overview

Why Attend Segment One?

  • Gain foundational knowledge in online communication
  • Develop a visual language for your music
  • Craft an impactful elevator pitch
  • Visualize and articulate your musical identity
  • Set the stage for a compelling musical narrative

Why Attend Segment Two?

  • Develop expertise in target audience research
  • Harness the power of data analytics for musicians
  • Understand crucial metrics for audience determination
  • Position your music strategically through competition analysis
  • Engage authentically with fan communities in your genre
  • Craft a detailed buyer persona for effective targeting

Why Attend Segment Three?

  • Master the intricacies of music release set-up
  • Uncover the deeper purpose behind your music
  • Articulate a compelling rationale for your release
  • Set clear and achievable goals for your music
  • Optimize your resources for maximum impact
  • Create a personalized learning hub for continuous growth

Your tutor - Sara-Lena Probst

Meet Sara-Lena Probst, with a wealth of experience and a passion for nurturing talent, Sara-Lena stands as an exceptional guide in the music industry. Here's why she's the perfect tutor for your journey:


Profound Industry Experience:

Sara-Lena brings years of hands-on experience in various facets of the music industry. Her journey includes successful roles in artist management, marketing, record label management and strategic planning.


Innovative Approach:

Known for her innovative mindset, Sara-Lena has a knack for staying ahead of industry trends. She is well-versed in leveraging cutting-edge strategies to propel artists into the spotlight.


Passionate Mentorship:

Beyond her professional accomplishments, Sara-Lena is deeply committed to mentoring emerging talents. Her passion lies in guiding musicians through the intricacies of the industry, instilling both confidence and knowledge.


Embark on your musical journey with Sara-Lena Probst and gain insights that transcend the ordinary. With her guidance, you're not just learning about the music industry; you're gaining wisdom from a true trailblazer. Your success story starts with Sara-Lena as your trusted mentor.

Music Business 101 - what you'll get.

  • free downloads
  • certificate after completion
  • 90 min of in depth video explanation and presentation
  • learn in your own time
  • no subscription fees
  • exclusive LinkedIn Group with the BlackbirdPunk Academy Community giving you ample networking opportunity


🌐 What You'll Gain:

  1. Clarity in Chaos: Learn how to streamline your music career by understanding the essential tasks and prioritizing effectively.
  2. Audience Connection: Discover strategies to find and engage with your target audience, building a loyal fan base that resonates with your unique sound.
  3. Digital Strategy Mastery: Acquire the skills to plan and execute a powerful digital strategy effortlessly, making your music stand out in the crowded online space.
  4. Efficient Juggling: Say goodbye to feeling overwhelmed. Gain confidence in managing various aspects of your music career with ease.


Professional Plan:

€249

What people are saying

Artboard 1

I recently completed the "Music Business 101" course and was really impressed. As someone who's just starting out, I found the content incredibly easy to follow and really insightful. The course does an excellent job of breaking down complex topics into digestible segments, making it ideal for beginners like myself.


One of the highlights for me was the value for the price. The course offers a wealth of knowledge that far exceeds its cost, making it a great investment for anyone looking to enhance their skills in the music industry.


Additionally, the certificate I received thankfully is not just a piece of paper to gather dust on my shelf. It's a valuable asset for my career and LinkedIn profile. It's a tangible testament to the knowledge I've gained and a great way to showcase my commitment to professional development in the music business.


In summary, "Music Business 101" is a fantastic resource for anyone looking to deepen their understanding of the music industry, regardless of their experience level. Highly recommended!


Thanks again Sara-Lena. I am looking forward to our next consulting session. Speak soon.

— Rob Faulkner

Artboard 1

I am thrilled! The online course by Sara Lena Probst (Blackbirdpunk) is simply fantastic. The content is easy to follow and very well structured. With this course, artists can increase their digital presence and visibility step by step. Sara Lena is absolutely convincing with her expertise and her super personable manner. I can highly recommend this online course.

— Marie-Laure Timmich

Artboard 1

I had a great consulting Sara Lena from BlackbirdPunk, things are clearer for me now both as a musician and as a business owner of my music,

Recommended!

— Schatzki Music