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MKT 498 Practice: Week 2 Discussion Question 2

MKT 498 Practice: Week 2 Discussion Question 2
 

Respond to this week’s discussion.

Post your response to the discussion area

 

Consumer segmentation; direct response marketing

DQ 2

Select ONE of the following to respond to as your second DQ for Week 2. Please be kind enough to copy/paste the question you have selected at the beginning of your response.

 

 

 

Make a list of five consumer goods or services that are segmented on the basis of gender but sold to both genders, or that are segmented on the basis of age. Are there actual differences in the product or service attributes? Are there differences in how they are marketed? What are those differences? Do you think using a different marketing approach has worked?
 

 

Examine the forms of direct response marketing shown in the graph in Figure 11.10 (Chapter 11). Which ones have you responded to in the past? Which ones are most likely to influence your purchase decisions? Which ones are the least likely? For each method explain your personal responses over the last year.
 

 

 
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