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Ultimate Guide On How To Start SEO In 2020

Find out how to use SEO as a beginner and boost visits to your website. Learn all you need to know about SEO in a few simple steps in this article.

How To Start SEO in 2021 for Newbies

You are starting a new business, you’ve got your website launched and e-commerce all set-up, and all your friends are telling you that you need to learn how to Search Engine Optimize (SEO) your website? You don’t quite know what is SEO and what you need it for, but you wish to find out the basics to get you going? We’ve got your back! From SEO specialists of, we have a brief prepared to ease you into the world of browsing through the keywords and building the path to your website online.

The Basics of Search Engine Optimization

Our beginner’s guide to SEO is referring to the on-site search and off-site engine optimisation techniques, or how to use SEO to reach to your target audience. First thing first, unless your website is providing useful and relevant content, there is nothing that SEO marketing can do to help you grow (there are some aggressive strategies, but they are not sustainable and the engines recognize them and penalise them). Webpages that are not providing adequate user experience and the users don’t find them helpful, as well as the pages with keyword stuffing (pilling up too many keywords or creating the “hidden text” in the background) will not be ranked well by the search engines, and some might even be marked as a scam.

Main Differences Between On-Page And Off-Page SEO

Long story short, there are two SEO techniques: on-site and off-site SEO. On-site SEO is dealing with the optimization done in the code of your website, optimizing it for the search engines such as Google and Bing, ranking your webpage on the top of the search result page. Off-site SEO is related to everything that takes place outside of your website - sharing your content on social media, interacting on forums such as Reddit, leaving comments on other websites that link back to your web. They are both equally important: the on-site SEO will help you rank higher when the users are browsing the web, but the off-site techniques can generate more visits and draw attention to your business, which search engines find desirable.


Google’s search engine spiders are programs that are hunting new webpages and indexing them in Google’s database. When you look stuff up on Google, what Google does is browsing through the database, and not the internet, which is why it is important for the spiders to read the keywords and the tags in order to know how to rank and recommend your webpages. For spiders to find and read new webpages, sometimes it takes up to a month - you can speed-up this process by crosslinking the new pages with pre-existing pages that have already been indexed by the spiders.

Web indexer crawls through the internet collecting your information. Ranking of your website depends on the keywords and the tags you used, recommending your website to the audience. However, the search engines are a lot more “user friendly” lately, meaning that the algorithm will only recommend your page if the visitors find it useful and interesting.

About Keywords Research Shortly: tools, main factors

Concept of keyword research is that you find and select the keywords, key phrases and long-tail keywords that are popular in the online searches and at the same time do not have the highest competition among your rivals. Keywords are sometimes too vague and the competition for them is very high, which is why it is best to also use key phrases and long-tail keywords that will help you attract the audience that is most likely to become your buyer. For example, if your website is about online slots in the United Kingdom, your keywords and phrases can be the following:

Keyword: “Slots”

Key Phrase: “Online Slots”

Long-Tail Keywords: “best uk slots online

You can learn a lot about keywords - how to choose them and analyse them - from Google Keyword Planner and many other free and paid software online.

About Technical SEO in simple words
Aside from the good quality content, the text and media on your page have to be well organized - use correct headings, readable font, simple colours. Using technical SEO, in the <head> section of your html presentation, you will be able to add the keywords and meta description, as well as the alt tags for your photos/videos. These tags will help the spider robots read your website and understand how to classify it. For example, if you have an image in your page ranking the 10 best cartoons with dark humour, your alt text for the image will be “Top 10 Dark Humour Cartoons”, enabling the spiders to catch the essence of your page and the visitors to know what the image is about in case it doesn’t load.

Link Building & Great Content - Are Still The Kings Of Great SEO?

Google loves it when your content is something the community talks about. That is why every post/comment mentioning your webpage link will help you be ranked higher in the top results for Google search. Of course, if you lead the users to your website only to offer tra-la-la content, they will quickly leave your site, resulting in a higher bounce rate, which will influence badly your rating on Google. Well-written, useful, and relevant content is still the alpha and omega of online marketing, no matter how much you can invest in marketing. If you choose to go down the organic SEO, you have to be original. Link building strategy is an off-site SEO technique that is complementary to the on-site optimization.

Main Seos KPIs & Tolls That Check Them 

Key Performance Indicators (KPIs) to follow can be easily measured via Google Analytics. The most relevant ones for organic SEO are:

Organic Sessions (how many visitors did organically come to your website)
Keyword Ranking (how are your keywords ranked in the trending searches)
Conversions (how many of your visitors purchased a product from your page or have subscribed to your newsletter)
Bounce Rate (how many people enter your website, found it uninteresting, and left - if you did a good job, this rate is lower than 45%)
Average Session Duration (how long do people stay on your website - while at it, also check how many different pages do they visit in one session).
If you are still wondering why search engine marketing is necessary, think of it this way: with Google adds you can get loads of visitors with the pay-per-click system and boost your sales in no time, but with optimized content that visitors enjoy, you will get new loyal customers and you wouldn’t need to invest in more paid adds on the long run. Furthermore, by analysing the keywords you get to learn more about your customers: what are they searching for, what are the upcoming trends, and be at the top of the game, three steps in front of your competitors.

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