Pinterest Traffic Pulse Wave
Learn the Secrets for Using Pinterest to Generate Hordes of Viewers for Any Page You Want!
If you’re a marketer and not on Pinterest, you’re missing out on one of the biggest and most flexible/powerful platforms. Pinterest may not be as big as Facebook for pure users, but it’s not as far behind as you might think. It has many unique features that present excellent opportunities for the savvy marketer.
The main problem that brands seem to have when it comes to Pinterest is that they don’t see how they can get it to relate to them. Pinterest is very visual and creative, it’s made up of images that people pin to their ‘boards’ and that others can then comment on or repin. Thus, it lends itself to companies having an artistic, trendy, stylish, or visual side. But how can this be useful for a company that sells life insurance? Or for a blogger who is promoting the ‘work online’ lifestyle?
And seeing as Facebook and Twitter are so much bigger, does it matter? Well, the first thing you should get out of your head is the idea that Pinterest isn’t that big. Pinterest currently has over 100 million users, which is massive and a subset of the market that can’t be ignored. Also interesting is that 85% of those 100 million users are female.
This is unique for any social network and can provide a great way to reach a female audience—something that helps brands do more effectively. 42% of all adult women in the US use Pinterest, which is massive—and actually, 13% of males do, which is still rather significant.
While Pinterest has many users, it also has the advantage of being a platform that users can enjoy without signing up. That means that your potential reach is, in fact, much larger than you might have thought. Pinterest is also one of the fastest-growing platforms, and it is expected to acquire another 47.5 million users. So you need to be on Pinterest especially when you realize there are plenty of ways that make you succeed on the platform even if your niche isn’t creative or visual.
