Bing Ads

by Forward Motion Team

Bing Ads

Learn how to make more money from your products and services with Bing Ads

I know what you are thinking right now. “Why the would I advertise on Bing? Nobody uses that search engine.” But, in reality, you could not be more wrong. As of March this year, Bing has crossed the 20% mark meaning that nowadays, more than 1/5 of the searches are performed on Microsoft’s search engine. And when we talk just about the United States, the number goes up to about 33% since Microsoft serves Bing results on Yahoo sites. Doesn’t seem so bad now does it?

Okay, to the point. I’m sure that if you’ve been into the affiliate marketing world recently, you know that Google doesn’t like affiliates. On the other hand, Bing is not that strict about affiliates and their doings – yet. So, while it is still possible, people are taking advantage of that and are banking hard, and I will show you in a minute just how they are doing it and how you can do the exact same thing. You can start making money instantly if you do it right – no jokes, no bullshit – but I want you to keep calm and go through this Bing ads tutorial first before taking any further action.

What You’ll Learn

Why Bing is better than Google – we are talking in terms of affiliate marketing.

How marketers are making easy money from Bing PPC Ads – and how you will do the exact same thing, but even better.

How to choose a good product from ClickBank – a product which will actually sell and make you some money.

How to setup your Bing PPC Ads – target keywords, ad title, ad subtitle, negative keywords, etc, must all be perfect.

How to optimize your Bing PPC Ads – increasing quality score, CTR, and removing ineffective keywords is of vital importance to the success of your campaign.
Bing Vs Google

Now, I will not go into the entirety of this battle of the search engines, but instead, I’m going to talk only in terms of affiliate marketing. You see, Google doesn’t like affiliates at all. So if you are an affiliate marketer, you probably already know that Google Ads will do nothing for you in terms of traffic.

However, that’s not the case with Bing. Microsoft’s search engines is much more affiliate friendly and even allows you to place affiliate links directly in your ads. Yes, that’s right. You can simply get your promotion URL from ClickBank or whatever, and then you can create a Bing PPC ad using that affiliate link as target URL.

When people click on your ad in the search results, it will take them straight to the sales page of the product. If you have chosen a decent product with an outstanding copy, you will most probably start getting commissions right away. See how simple it is? And you have done nothing more than create a simple Bing Ad. That’s it.

But let’s start at the beginning.

Examples of Marketers Making Easy Money From Bing Ads
Now I will show you what affiliate marketers are doing with Bing PPC ads. Basically, there are two “types” of pages marketers are driving traffic towards:

The sales page of some product – this is the simpler and faster approach since it doesn’t require you to setup a website of your own.

A squeeze page – this is basically a page designed to capture a visitor’s email in exchange for something you offer for free – PLR content, a free e-book which you wrote, free access to some useful tool, etc. A marketer can later promote numerous affiliate offers to said list of emails and make a lot more cash. This method requires much more work and effort, but pays a lot more since, if you do it the right way, you will basically create a machine which will generate money for you on autopilot.

Bing Ads Promoting an Affiliate Link
Let’s do this together. Open up Bing and search for “paleo diet food list”:

Bing PPC Ads Search for Paleo Diet Food List

Alright. So I scrolled a bit down to show you the sidebar ads. As you can see, they barely stand out from the organic links which means that people will click on them a lot. Bing also shows ads above the organic search results, but they didn’t have what I was looking for.

Anyway, if you click the ad which I marked from the image above, you will be directed towards the “The 30 Day Guide to the Paleo Diet Meal Plan” sales page. This is what you will see if you scroll down to the bottom:

30 Day Guide to Paleo Diet Bing Ad Affiliate Sales Page

There you go. This is quite simply a product from ClickBank and this marketer is pointing their Bing PPC ad directly towards their affiliate link. If we go on ClickBank itself, we can easily find this product to verify this “theory”:

30 Day Guide to Paleo Diet Bing Ad ClickBank Product

Guess what page I will be redirected to if I click on the title of the marked product? Yes, that’s right. The same one as the Bing PPC ad redirected me to. Now, this product is not the best (“Gravity” is just 4.69), but it has made some recent sales as we see (you will learn more about the “Gravity” stat soon enough). You’d usually want to pick products with Gravity of around 20 or more, but more on that later.

So this was an example of the first “type” of page marketers are redirecting visitors towards. Just a simple affiliate link taken from a ClickBank product. You see how easy it is? All this marketer has done is choose a product to promote, get its affiliate link, and setup a Bing PPC ad to promote that link. There you go. Money. You’re making money out of thin air.

Bing Ads Promoting a Squeeze Page
Now let’s reverse engineer the second type of link being promoted by a Bing pay-per-click ad – a squeeze page. Again, search for “paleo diet food list” in Bing and click on the following result from the ads section:

Bing PPC Ads Search for Paleo Diet Food List Squeeze Page

If you click on this ad you will be redirected to the following squeeze page:

The Paleo Secret to Rapid Fat Loss Squeeze Page

See this big and beautiful “Get My Free Guides” button? Well, when you click it, a form will appear which will request your email address in exchange for these free guides. And later on, this marketer can send any affiliate link to the emails he has captured in his list and make some money.

Compared to the Bing PPC ad promoting an affiliate link directly, this approach is much more long-term and can make you a lot more money, but it needs more work on your part. I have shown you both ways, so my conscious is clear. Now it is up to you to choose your path.

Making Money from Bing Ads and Affiliate Marketing
Because the complete setup of a squeeze page is a long, long process (check out our quantum copywriting guide), I will show you how you can do the first approach – with the direct promotion of your affiliate link. I will show you how you will pick a winning product from ClickBank and how you will create an eye-catching ad which will promote this CB product and make you some money. Here we go.

Choosing a Great Product from ClickBank
I like the paleo diet, so this will be my niche. Now, let’s find me an awesome product to promote. First thing you’ll need to do is register an account with ClickBank (if you don’t have one already), and then perform a search for the keyword “paleo diet” to see what comes up:

ClickBank Paleo Products for Bing PPC Ad Promotion

First of all, I want you to note that I have sorted out the results by “Gravity”. I will say this in a simple and easy to understand way – the higher the “Gravity” of a product is, the more it has been selling recently. Please notice the word recently. Generally, you’d want the product you will be promoting to have a “Gravity” of 30 or more. Let’s just leave it at that for now.

ClickBank Product Stats Meaning
Okay. So far so good. I like the top 3 results from our little search for “paleo diet” products. The next thing I want to do is look at all of the products’ stats:

Initial $/sale – the amount of money you will make when someone you refer buys the product. You are not going to easily get rich off of $2 commissions.

Avg %/sale – the commission you get. You want this to be in the 70% range.

Avg Rebill Total – the amount of money you get from the recurring bill. Some products have a monthly, bi-monthly, quarterly, yearly, etc, bill if the user wants to continue using the product or get updates or whatever, and this is the amount of money you get from said rebill.

Avg %/rebill – the commission you get from the rebill.

Gravity – check out this article for full detailed info on ClickBank’s “Gravity” statistic.

The Contents of a Stunning Sales Page
All of the three products look good in all of these stats. So what will be the tie breaker? The sales page of course. Quite simply click on each of these products’ titles and look at the page you get redirected to. Here’s what you want to see on each page:

A stunning copy – even though you are aware that you will not be buying this product, you’d still want to end up getting interested in it after reading the sales page. Yes, read the whole page from top to bottom – don’t just scan.

A lot of niche relevant keywords – you want to see a lot of keywords related to your niche which will help improve Bing Ads “quality score” – if you don’t know what that is, divert your attention here.

Nice graphics – for example, if the landing page is going to be selling a book product, you’d want to see some nice graphics of the digital cover of the book or maybe even some video. People love a visual representation – remember that.

Value – now, you most probably won’t read the paleo book yourself, but you still want to get an idea of what is being offered. If it sounds good to you, then go with it. Oh, and this is why I always recommend picking a niche you care about and have done some research on, because otherwise, you cannot easily calculate the value of a product.

Finally Choosing a ClickBank Product to Promote
Do not spare time on this part. You want to pick the best possible one. For our small example here I will pick the third product (in the green boundary), because its gravity is at a sweet spot (keep in mind that a very high gravity means higher competition and that’s not good for someone without a budget) and I really like the sales page, especially the video.

Also, I like the fact that they are using the year angle, which is something that people like a lot. People want to know that a certain product is new and is working for the current year, not for the year before. The copy is really good as well and uses the buy now get free bonuses strategy which I like a lot. There is also a double no questions asked money back guarantee which is of vital importance. The simple words creating the money back guarantee can skyrocket the conversion rates and plus, you know, there aren’t many books that offer money back guarantees so that’s exclusiveness right there.

I also like the fact that the sales page is not overpopulated with text. I mean content is a must, but some product creators go way too hardcore with that. This is just spot on for me. Straight to the point with the most important niche keywords included, so I can really see that this product’s creator knows what they are doing.

The final thing which sold it for me was the fact that it got me interested. I know what the paleo diet is and I am actually on it very often to cleanse my body of the bullshit foods we eat nowadays, so I know what this product is and I like it. Also, I’m pretty sure that if you contact a product’s creator and explain them that you will be promoting their product, they would be inclined to give you a review copy. But that’s a whole other topic.

In the end, we have our product – The Paleo Grubs Book. Actually, I just refreshed the marketplace on ClickBank and the “Gravity” of the product has gone up about 3 points which means that people have made some money from it just as I am writing this Bing PPC ads tutorial. Take it easy and control your emotions.

Setting Up Your Bing PPC Ad

Okay then. We have chosen an amazing product to sell and we have gotten our affiliate link from ClickBank. Now it’s time to create the Bing ad to promote said link. First of all you will need a Bing ads account, so go ahead and create yours. Now, before we setup the ad itself, I want you to create a brand new empty text file, name it “bing ad paleo diet keywords.txt” and prepare yourself for…

Keyword Research for Bing PPC Ads

I probably say this in every article I write, but I will say it again – think of keywords research as the stem cell from your your future success depends on. If you create a weak cell, you will most probably never get to the top of the mountain, but if you get this one right, you will make it rain for sure.

Now, performing keywords research for Bing ads is a bit different from performing keywords research for, say, a website and there are a lot of ways to do it. I will not go through each of them logically, but I will tell you how we do it, which is what I think is the best way. Here we go.

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