Beat the Algorithm: How Airlines Use AI to Charge You More — and What to Do About It

Beat the Algorithm: How Airlines Use AI to Charge You More — and What to Do About It

A plain-English guide for travelers 60+ who are tired of paying too much for flights.

You searched for a flight. You found a price you liked. You looked again an hour later — and it was higher.

You are not imagining it.

Airlines use powerful computer tools to change prices constantly. They raise prices when seats fill up. They raise them when you seem to be in a hurry. And they use information about you — your location, your device, how many times you have searched — to set a price just for you.

This guide explains what is really happening. And it gives you a simple, step-by-step plan to fight back.

What You Will Learn

• Why flight prices change so fast — and what triggers the biggest jumps
• The difference between dynamic pricing, personal pricing, and surveillance pricing
• What the FTC and the Department of Transportation are doing to protect you
• The hidden fees that turn a cheap ticket into an expensive one
• Exactly what to do before, during, and after booking to protect your money
• Why travelers 60 and over are especially vulnerable — and what to do about it

Inside This Guide

This is a full 12-chapter consumer guide written in plain English. No jargon. No fine print. No tech background needed.

You will get:

✔ Chapter-by-chapter breakdown of how airline pricing really works

✔ The words airlines use — and what they actually mean for your wallet

✔ A 10-step checklist you can print out and use every time you book a flight

✔ A Quick Glossary of key terms, explained simply

✔ A full chapter just for travelers 60 and over, caregivers, and anyone who travels around medical or family needs

This Guide Is For You If...

• You are 60 or older and want to understand why flights feel so expensive
• You travel for family visits, medical appointments, or special events — and you cannot always be flexible with dates
• You have ever felt confused, frustrated, or taken advantage of when booking a flight
• You want a clear, trustworthy guide written by someone who knows travel rights

About the Author

Kim Kirkley, JD, MSW is a retired attorney, travel rights strategist, and the founder of SeniorSavvyTravel.com. She has helped thousands of older adults understand their rights and travel with confidence.

Fly Better.

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Questions? Visit SeniorSavvyTravel.com