Estheics: 101
Esthetics:101 is a hands-on, career-readiness course designed to introduce high school students and adults to the fundamentals of skincare, beauty business, and professional success in the esthetics industry.
Why Esthetics: 101
Esthetics:101 was created with a powerful mission in mind — to give people, especially those in underserved communities, an early opportunity to explore the beauty industry not just as a passion, but as a pathway to purpose, professionalism, and prosperity.
This course was born from the belief that every person deserves a strong start. After years of witnessing the transformation that happens when individuals are equipped with both skill and confidence, the vision became clear: bring real-world esthetics education into the classroom. With hands-on training, mentorship, and business readiness woven throughout, Esthetics:101 empowers students in 10th through 12th grade to understand skincare science, master client care, and begin building a profitable future — even before graduation.
It’s more than a class. It’s a life-shifting introduction to entrepreneurship, self-worth, and financial independence. For many, it will be the spark that ignites a lifelong career in beauty — and for some, the foundation of a six-figure empire.
Meet Your Instructor: Heather M. Weatherspoon-Dunn — The Lady Brazilianaire®
Hi there! I’m Heather, a 15-year licensed esthetician, educator, and CEO of The Lady Brazilianaire® Waxing Studio and The Waxing Institute. I’ve built a nationally recognized beauty brand by mastering my craft, serving thousands of clients, and training beauty professionals across the country to earn six figures doing what they love.
But before all of that success — I was just like you: a young person with big dreams, a love for beauty, and no idea how powerful I truly was.
That’s why I created Esthetics:101 — to give high school students like you an early head start in an industry that can change your life. I want you to understand not just how to do facials or waxing, but how to own your skills, start your own business, and build a future that makes you proud.
In this course, I’ll teach you everything I wish someone taught me in high school — with real talk, real skills, and real opportunities to grow into the professional you’re meant to be.
Let’s get to work… your journey starts here.
Course Price
This is a 12-week course. Please keep in mind that at the end of the course, and after you successfully pass your final exam, you will receive a certificate of completion. You will NOT receive your esthetic license. To obtain those credentials, you must enroll into your local beauty college.
Esthetics: 101
$2,667
per month for 3 months
ourse Tuition & Policy Overview
The total investment for the Esthetics:101 course is $8,000.
Flexible payment plans are available for those who are unable to pay the full amount upfront.
Payment Schedule:
A payment of $2,667 will be due on the first Monday of each month.
If payment is not received by the close of business that day, the student will not be permitted to attend class for the remainder of that week until the payment is made.
Attendance & Missed Weeks:
This is a 12-week course. If you miss a week of class, a $1,000 make-up fee will be required to cover the instruction and materials for the missed session.
If you miss two consecutive weeks without a valid and documented reason, you will be required to restart the course.
Any previous balance due will carry over, and the tuition for the new course start will be added to your remaining balance.
Refunds & Certification:
Please note, no refunds will be issued under any circumstances.
All outstanding balances must still be paid in full.
Upon successful completion of the course and passing your final exam, you will receive a Certificate of Completion.
This course does not provide a state esthetician license.
To obtain licensure, you must enroll in and complete an accredited beauty college program.
The total investment for the Esthetics:101 course is $8,000.
Flexible payment plans are available for those who are unable to pay the full amount upfront.
Payment Schedule:
A payment of $2,667 will be due on the first Monday of each month.
If payment is not received by the close of business that day, the student will not be permitted to attend class for the remainder of that week until the payment is made.
Attendance & Missed Weeks:
This is a 12-week course. If you miss a week of class, a $1,000 make-up fee will be required to cover the instruction and materials for the missed session.
If you miss two consecutive weeks without a valid and documented reason, you will be required to restart the course.
Any previous balance due will carry over, and the tuition for the new course start will be added to your remaining balance.
Refunds & Certification:
Please note, no refunds will be issued under any circumstances.
All outstanding balances must still be paid in full.
Upon successful completion of the course and passing your final exam, you will receive a Certificate of Completion.
This course does not provide a state esthetician license.
To obtain licensure, you must enroll in and complete an accredited beauty college program.
Course curriculum
MODULE 1: Business Ownership Foundations
Introduce students to the principles of entrepreneurship in the beauty industry.
• Business types and legal setup (LLC, DBA)
• Licensing, insurance, and professional compliance
• Building a brand identity: logos, mission, and niche
• Startup budgeting, planning, and pricing
• Creating booking systems and consent forms
• Keeping proper tax and financial records
Experiential Learning:
✅ Simulated Business Launch
✅ Apprenticeship Prep
MODULE 2: Client Retention Strategies
Teach the art of relationship-building and retention in a service business.
• Delivering a 5-star experience
• Personalization, rebooking, and loyalty systems
• Managing client expectations
• Review requests and referral systems
Experiential Learning:
✅ Job Shadowing
✅ Mock Client Sessions
MODULE 3: Financial Literacy & Budgeting
Build strong financial foundations for students as individuals and business owners.
- Budgeting tools
- Business vs. personal income
- Tracking goals
- Understanding taxes, and deductions
- Basics of grants and credit
Experiential Learning:
✅ Budget Simulations
✅ Internship Task
MODULE 4: Time Management & Goal Setting
Help students stay organized and focused in school and career.
- Time-blocking
- Accountability
- prioritization
- SMART goals
- Balancing school, work, and life
Experiential Learning:
✅ Vision Board & Career Timeline
✅ Intern Check-In Logs
MODULE 5: Professional Speaking Skills
Build communication skills to support career growth.
- Speaking in consultations
- Public speaking basics
- Social media & interviews
- Interview skills and professional etiquette
Experiential Learning:
✅ Simulated Consultations
✅ Class Presentation Day
MODULE 6: Project Management
Teach how to lead and complete projects.
- Planning stages
- Events
- timelines
- Feedback and collaboration
Experiential Learning:
✅ Pop-Up Spa Day
✅ Project Support with Mentor
MODULE 7: Customer Service Excellence
Deliver care, professionalism, and client connection.
- First impressions
- service scripts
- Conflict resolution
- cultural sensitivity
Experiential Learning:
✅ Role-Play Scenarios
✅ Shadow Feedback
MODULE 8 & 9: Hands-On Waxing Fundamentals
Intro to waxing techniques and safety (2 weeks).
Week 1 – Waxing Theory & Safety
- Lesson 1: Introduction to Hair Removal Methods
- Lesson 2: Types of Wax (Hard, Soft, Sugar Wax, etc.)
- Lesson 3: Sanitation, Contraindications & Skin Prep
- Lesson 4: Waxing Tools & Product Knowledge
Hands-On: Wax strip demonstration on faux skin
Week 2 – Basic Waxing Techniques & Application
- Lesson 5: Client Consultation & Intake Forms
- Lesson 6: Basic Brow, Lip & Arm Waxing (on practice pads or mannequins)
- Lesson 7: Post-Wax Care & Troubleshooting Reactions
- Lesson 8: Confidence & Communication During Services
Hands-On: Students pair up or practice under supervision using professional kits on mannequins or approved surfaces
Materials Needed:
- Wax warmers
- Hard and soft wax (demo sizes)
- Faux skin or waxing practice pads
- Spatulas, strips, gloves, wipes, disinfectant
- Mannequin heads (optional)
- Skin prep and post-care products
Hands-On:
✅ Strip Demos & Brow/Lip/Arm Waxing
MODULE 10 & 11: Hands-On Facial Fundamentals
Intro to facials, client care & product use (2 weeks).
Week 1 – Facial Foundations & Skin Analysis
- Lesson 1: Introduction to the Purpose of Facials
- Lesson 2: Skin Anatomy & Functions
- Lesson 3: Identifying Skin Types & Conditions
- Lesson 4: Step-by-Step Facial Process (Cleanse, Analyze, Exfoliate)
Hands-On: Cleansing & skin analysis on mannequin head
Week 2 – Performing a Full Basic Facial
- Lesson 5: Product Knowledge & Facial Tools
- Lesson 6: Massage Techniques for the Face, Neck, & Shoulders
- Lesson 7: Masking, Toning, and Moisturizing
- Lesson 8: Client Communication & Experience Building
Hands-On: Students perform full facial service on a classmate or mannequin under instructor guidance
Materials Needed:
- Facial beds or massage chairs
- Towels and headbands
- Cleansers, exfoliants, masks, moisturizers, toners (starter kits)
- Bowls, brushes, sponges, steamers (optional)
- Mannequin heads and/or peer partners
- Gloves, sanitizer, disinfectants
Hands-On:
✅ Mannequin & Peer Facial Practice
MODULE 12: Career Portfolio & Certification Prep
*Monday - Wednesday recap & study
*Mock Final Exam on Thursday
*Final Exam on Friday
Work-Based Learning Integration
• Internships (20 hours, site evaluations)
• Job Shadowing (reflection forms)
• Apprenticeships (logbooks, milestone tracking)
• Simulated Spa Days using real-world setup