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Week 5, DQ 2 Why is it important to evaluate public relations? How does a business evaluate public relations? How is the data compiled? What types of services might a business use to gather this data? Week 1 DQs • What is integrated marketing? • What is

Week 5, DQ 2

Why is it important to evaluate public relations? How does a business evaluate public relations? How is the data compiled? What types of services might a business use to gather this data?

Week 1 DQs

What is integrated marketing?
What is the value of integrated marketing in today’s business environment?
How is integrated marketing different from traditional marketing?

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