SUMMARY.New to Big How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth By David Kidder, Christina Wallace
- · What’s in it for me? Learn how to innovate like an entrepreneur.
- · In the mid-twentieth century, the corporate world got stuck in some seriously bad habits.
- · Modern start-ups have developed a more dynamic way of doing business.
- · Microsoft is an excellent example of a company that has reinvented itself.
- · Companies should shift from a Total Addressable Market model to a Total Addressable Problem model.
- · To address customer problems, you need to carry out market research differently.
- · Real innovators and growth leaders need to embrace productive failure.
- · To put the New to Big philosophy into practice, you’ll need to assemble the right team to explore new ideas.
- · Companies need to invest in new projects with more intelligent risk and dynamism.
- · Final summary
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