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SUMMARY.New to Big How Companies Can Create Like Entrepreneurs, Invest Like VCs, and Install a Permanent Operating System for Growth By David Kidder, Christina Wallace

  • ·         What’s in it for me? Learn how to innovate like an entrepreneur. 
  • ·         In the mid-twentieth century, the corporate world got stuck in some seriously bad habits.
  • ·         Modern start-ups have developed a more dynamic way of doing business.
  • ·         Microsoft is an excellent example of a company that has reinvented itself.
  • ·         Companies should shift from a Total Addressable Market model to a Total Addressable Problem model.
  • ·         To address customer problems, you need to carry out market research differently.
  • ·         Real innovators and growth leaders need to embrace productive failure.
  • ·         To put the New to Big philosophy into practice, you’ll need to assemble the right team to explore new ideas.
  • ·         Companies need to invest in new projects with more intelligent risk and dynamism.
  • ·         Final summary

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