Shop Launch Checklist (Free) – For People Who Just Need To Open Their Shop

Still “getting ready” to launch…for the third year in a row? 

Redesigning your logo, rewriting your About page, rearranging your offers—but your shop is still not actually open?

This Shop Launch Checklist is for you: the perpetual hobbyist who is one structured nudge away from having a real, live shop.

What this is

A clear, step-by-step checklist that walks you from “I sell things (in theory)” to “my shop is open and people can actually buy.” 

No corporate jargon. No 40-page workbook. Just boxes to tick.

You’ll get:

Pre-Launch: Get Your Shop Ready

• Platform & tech setup (domain, payments, test checkout, email)
• Product setup (titles, descriptions, pricing, images, categories)
• Legal & policy pages (About, shipping, returns, FAQ, privacy, terms)
• Final pre-launch checks (links, mobile view, proofreading, contact options)

Post-Launch: You’re Open, Now What?

• Analytics & tracking (Google Analytics, Google Search Console, sitemap + “request indexing” steps, platform stats, pixel)
• Customer experience basics (order confirmation, shipping emails, autoresponder, test order)
• Marketing & visibility (announce your launch, create social posts, start a mailing list, simple promo actions)
• Ongoing maintenance (weekly check-ins, future products, content planning, remembering to celebrate your first sale)

Throughout the checklist, you’ll see simple side notes that:

• Remind you that you don’t need to understand analytics yet—just set them up so Future You has data
• Calm your “why am I not in Google yet?” panic (hint: it can take a week or two)

Who this is for

• ADHD business owners and hobby hoppers who get stuck at “almost done”
• Creatives who want a shop but hate business bro advice
• New sellers on Shopify, Etsy, Gumroad, Stan Store, or a DIY site who need a platform-agnostic roadmap
• Anyone who needs someone to just tell them: “Do this first. Now do this.”

What you receive

• 1 x PDF Shop Launch Checklist
• Designed to print or use digitally
• Clean, minimal layout (easy on overwhelmed brains)
• Split into Pre-Launch and Post-Launch sections so you always know where you are

How to use it

1. Download the FREE PDF.
2. Start at the top of Pre-Launch and do one checkbox at a time.
3. When your shop is live, move to Post-Launch and keep going.
4. Cross things off dramatically for maximum satisfaction.

You don’t need to do this perfectly. 

You just need to do it.