You're Not Broke, You're Untrained — 50 Money Drills for People Who Sell Online + 45 minutes consultancy call
You have read everything about making money online. You are still not making any.
Everything in the book, plus 45 minutes with Ludovic Chan on your own project.
Before the call you send three or four lines: what you sell, to whom, what it earns now, and what is stuck. On the call you leave with your one project sentence (Drill 1), your price ladder with every rung priced (Drill 27), and your first ninety days written down (Appendix A). If the problem is a first hire, a team split or an offer that won't convert, that is what the call is for.
How it works: buy, then pick a time on the booking calendar. The PDF is sent to you the same day. Calls are by video, recorded for you on request.
You bought the courses. You started a newsletter, a shop and a channel, and finished none of them. You post and it is quiet. You make an offer and it is quieter. You hate asking for money, so you don't, and people who are worse than you earn more.
None of that means you are broke. It means the one skill that turns attention into payment has never been trained. Selling is a skill like any other, and skills are built by drills, not by reading.
You're Not Broke, You're Untrained is a training manual. Fifty short drills, in the order a coach would give them to a beginner, each ending with three things to do today.
WHAT'S INSIDE
Part I · Train the mind (13 drills). One project, written on the wall. The long game. Subtraction. Guard the project that feeds you. Head down. The calm seven-step day. Follow first, invent later. Do what you know. One move, ten thousand times. Do the reps. Positive energy as a sales tool. Pay for advice. Cut the noise.
Part II · Train the words (11 drills). The daily swipe file. Write to be read. Write in series. Tell your story in six parts. Record it. Film it. The short ebook. The long post. Speak to a room. Fewer, better. Results-only marketing.
Part III · Train the offer (13 drills). Teach what you know. Give the first chapter away. The price ladder ($9 → $49 → $199 → $499 → partner). Small orders, many of them. The paid community. The apprentice. The cohort. Coach the game. The urgent problem. The accountability group. Sell attention to local businesses. Reactivate the list you already have. A product you can describe truthfully.
Part IV · Train the team (7 drills). Share the money (why 40% of a big pie beats 100% of a small one). Divide the work into four narrow jobs. The first hire, trained by collecting before writing. Build the company. Invest in your core skill. One entrance. Systems that run without you.
Part V · Train the trust (6 drills). Release value. Make them glad they paid. Honest proof. Look the part. When they attack you. Your name is the machine.
Appendices. The 90-day training plan, week by week. Eight copy-and-paste templates: the free-chapter page, the ladder page, the share request, the reactivation email, apprentice terms, the pay-per-enquiry offer, the reply to a public complaint, the testimonial request. The drill log.
WHAT IT LEAVES OUT
No faked proof, no copied writing, no bought reviews, no rented cars in profile photos, no miracle products, no spam. The introduction says so plainly. Where a trick has an honest twin, the honest twin is a drill. The honest version is slower for ninety days and faster for the rest of your life.
WHO IT IS FOR
Coaches, teachers, consultants, writers, creators, freelancers and small service businesses: anyone who earns by selling what they know online, and especially anyone who has tried, stalled, and suspects the problem is not the idea but the selling. If you hate selling, this book is for you more than anyone.
THE DETAILS
• 127 pages, A4, PDF. Typeset to read on a tablet or to print.
• 50 drills, each with three actions. A 90-day plan. Eight templates. A drill log.
• Prices in US dollars as worked examples, not promises.
• Instant download after payment.
SEVEN-DAY GUARANTEE
If the first week of drills doesn't change how you work, reply to the delivery email within seven days and the price is refunded. Keep the PDF.