Refer a friend and get % off! They'll get % off too.

MKT 498 Practice: Week 3 Discussion Question 2

MKT 498 Practice: Week 3 Discussion Question 2
 

Respond to this week’s discussion.

Post your response to the discussion area.

 

 
 

Recommendations; media mix

Select ONE of the following to respond to as your second DQ for Week 3. Please be kind enough to copy/paste the question you have selected at the beginning of your response.

 

 

 

Consider a recent purchase you made at the recommendation of someone else. Why did you trust that person’s recommendation? How important is a recommendation by someone else in your purchase decisions?
 

 

Xerox offers a color printer that sells for $1,200. The goal is to market it to business buyers. What media mix would you suggest for a $5 million advertising campaign? Justify your answer based on concepts in the required reading for Chapter 7.
 

You will get a DOC (29KB) file

$ 2.00

$ 2.00

Buy Now

Discount has been applied.

Added to cart
or
Add to Cart
Adding ...