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MKT 498 Practice: Week 3 Discussion Question 2

MKT 498 Practice: Week 3 Discussion Question 2

Respond to this week’s discussion.

Post your response to the discussion area.



Recommendations; media mix

Select ONE of the following to respond to as your second DQ for Week 3. Please be kind enough to copy/paste the question you have selected at the beginning of your response.




Consider a recent purchase you made at the recommendation of someone else. Why did you trust that person’s recommendation? How important is a recommendation by someone else in your purchase decisions?


Xerox offers a color printer that sells for $1,200. The goal is to market it to business buyers. What media mix would you suggest for a $5 million advertising campaign? Justify your answer based on concepts in the required reading for Chapter 7.

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