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MKT 431 Week 3 Brand Management, Part I

MKT 431 Week 3 Brand Management, Part I

Purpose of Assignment

The purpose of this assignment is to help you create and maintain a brand image that appropriately reflects your small business.

Assignment Steps

Write a 1,050-word paper in which you address the following:




Answer the following questions: 




What makes your product or service unique?


What is your market niche?


How would you describe your company?


How strong will your presence be on social media?





Outline the perception that you want consumers to have about your brand when they first see it, and explain your reasoning.


State the top three specific challenges to your business.


Describe how you plan on meeting and exceeding potential challenges to the creation of a good brand for your business.


Explain how your closest competitor’s brands are similar or different.


Evaluate how effective your brand is against your competitor’s brands through an analysis of strengths and weaknesses.



Click the Assignment Files tab to submit your assignment.

Note: Please save this graded assignment for MGT/465 as you will use this information as a basis for creating your Business Plan.

You will get a DOC (38KB) file

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