Pricing Confidence Framework - Define Your Professional Pricing Floor

You're not undercharging because you don't know your worth.

You're undercharging because your pricing has no structure.

The Pricing Confidence Framework - $17

You quote one client $25/hr. Another gets $20 because they seemed hesitant. A third gets a "special rate" you invented on the spot. Every client feels like a negotiation you're not ready for.

That's not a pricing problem. That's a structure problem. And structure is fixable.

This framework gives you a clear, calculated pricing floor - a number rooted in your real costs, capacity, and income goals, so you stop guessing and start quoting with confidence.

Inside this framework you will:

✓Calculate the exact minimum you need to charge to cover your life - not a number you pulled from a Facebook group

✓Build service packages with margin baked in, so you stop discounting yourself into burnout

✓Create consistent monthly offers instead of reinventing your rates every time someone asks

✓Remove the anxiety from every pricing conversation, because you'll know your number and why it's right

This is for you if:

• You change your rate depending on who's asking
• You feel uneasy every time a client asks "what do you charge?"
• You've been VAing for a while but still feel like you're guessing at pricing
• You want to raise your rates but don't know what number to land on

What's included:

Pricing Confidence Calculator - fill in your numbers, get your floor

Service package structure guide - how to bundle your offers with margin

Professional pricing floor framework - PDF, instant download

Step-by-step implementation instructions

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"The MKVA Pricing Framework is an absolute game-changer! It takes the guesswork out of accurately pricing your services. Every service provider should have this, whether you are just starting out or want to update pricing in your business." —Natasha B., VA

→ What comes next

Once your pricing is defined, Stage 3 walks you through building the three core operating systems every professional VA needs - client communication, tools, and workflow. That's the Client Ready Systems Starter Kit ($27).