not LOOK BEFORE YOU LEAP

This e-book is a practical guide from a small business management expert on how to perform proper due diligence on any prospective business idea or venture BEFORE the over-investment of money, time, and/or resources.  Virtually all of the business books available these days seem to center on the presumption that the business idea has undergone sufficient due diligence, and that YOU ARE going into business.  “LOOK BEFORE YOU LEAP:  How to Analyze & Plan Your Business Idea” looks at the idea, and empowers the reader with the entrepreneurial discernment necessary to validate and/or prioritize business ideas. 

Table of Contents

• Introduction
• Chapter 1 - The Idea
  • Purpose & Types of Business Ideas
  • Sources of the Business Idea
  • The Benefit(s) of the Business Idea
• Chapter 2 - The Validation of the Idea
  • Step #1: Conducting Preliminary Research
  • Step #2:  Assess the Appeal & Interest
  • Step #3:  Analysis of Findings
• Chapter 3 - The Analysis of the Idea
  • Sales & Marketing Overview
  • Operations Overview
  • Financial Overview
    • The Different Types of Accounting
  • Chapter 4 - The Planning of the Idea
    • Mission
    • Objectives
    • Strategies
    • Initiatives
    • Resources Required
  • Summary
  • Appendix A - Financial Overview Worksheet           
  • Appendix B - Profit Plan (budget) / P & L Chart of Accounts
  • Appendix C - Objectives, Strategy, and Initiatives Overview           
    • Case Study
  • Appendix D – Resources Available