Twitter basics for internet marketers
Any tool which gives us the ability to communicate with customers
is extremely powerful – and what makes something like Twitter
even more so is that it encourages conversations between
companies and customers. These conversations are an excellent
way of building relationships with customers and can help you to
make more money and engage better with your clients.
So – Twitter is great for business and it’s great for us as internet
Through Tweets you can post links to your products and websites,
keep people up to date with ‘what you’re up to’ (for example if
you’re working on a new product) and it also allows people to see
that you are human – which is very important!
It’s important however that you ‘go about’ Twitter in the correct
way. Social networking provides a great business opportunity but it
also provides the potential to damage your business and do harm to
your reputation (we’ll talk a little more about that later on.)
In this book I’m going to outline the basics of getting up and
running on Twitter and using it to market your online business.