10 Essential Criteria for a Smart & Successful Brand Name

Book Title : Name Game: The 10 Essential Rules for a Brand That Wins

Tagline: Why your name is your business’s first and most powerful asset.

Book Description:

Your brand name is the first handshake, the first impression, and often the deciding factor in whether customers lean in or scroll past. Name Game is a smart, power-packed 39-page guide for entrepreneurs, startups, and rebranding businesses who understand that naming is not just creative — it’s strategic.

This guide breaks down the 10 essential criteria that every successful brand name must meet, from clarity and memorability to availability and emotional impact. Whether you're launching a bold new venture, reimagining an existing brand, or simply stuck on the name game, this book will give you the tools to create a name that works — and lasts.

Inside, you’ll discover:

• Why your brand name is your brand’s first business decision
• Real-world examples of great (and not-so-great) names
• Tools, tips, and exercises to generate, filter, and validate names
• How to avoid costly mistakes like legal issues and brand confusion
• Actionable advice for both digital and physical businesses

Perfect for modern entrepreneurs, personal brands, small business owners, or anyone building something worth remembering.

This isn’t just a naming guide — it’s a launchpad.