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SUMMARY.The Fixer Saving Startups from Death by Politics By Bradley Tusk


·         What’s in it for me? Learn how one strategist helps start-ups take on the political establishment and win.

·         Tusk’s early career taught him the importance of public relations and controlling the narrative.

·         In political campaigns, you have to pick your enemy and target them ruthlessly.

·         In its early days, Uber had to overcome powerful opposition to save its future.

·         Tusk and Uber took on progressive New York mayor Bill de Blasio from an unexpected angle and won.

·         Tusk’s work with Handy to reform benefits law showed how politics-as-usual can be hard to overcome.

·         Start-ups ignore political risk at their peril.

·         Regulators are ultimately political bodies that can be forced into change with the right tactics.

·         Tusk considered a Bloomberg presidential run before the plan was abandoned to avoid accidentally helping Trump.

·         Start-ups should think carefully about when and how to fight their political battles.

·         Final summary

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