How to manage the promotional marketing side of your business

For business owners who want to feel more in control, and save time, money and energy

Do you:

• Feel overwhelmed by promotional marketing, know it’s something you ‘should’ do, but there are SO many ways to promote your business, and so little time?

• Find it’s hard to be consistent and you’re not sure whether you are putting your time, money and energy into the right areas?

• Lack clarity and structure with your promotional marketing? You find yourself trying to be active on lots of different platforms, with no real direction so you’re not clear on what does and doesn’t work?

• Try to talk to everyone in your marketing, in the hope that someone will buy?

• Think that you have to do everything yourself, and you’re running out of energy and resources. You know that something needs to change?

You’re not on your own!

There are so many talented business owners out there. But being brilliant at what you do is one thing - learning how to run a business involves a different set of skills.

People train to become therapists, accountants, hairdressers, coaches, web designers…

But what a lot of training providers don’t teach is how to turn those skills into a business that makes money. So there are lots of highly talented people feeling frustrated because their business isn’t getting the results they want.

One of the most confusing areas can be marketing. Why? Because marketing covers everything from market research to product design, to pricing, positioning, and of course promoting your product or service.

When we talk about marketing your business, there is so much more involved than putting ads on Facebook or attending networking events.

So how can this programme help?

When we get clear on why we are marketing (here we are talking about promotional marketing), what specifically we want to achieve, who we are marketing to, have a plan that is tailored to our business, along with a framework to hang it on, it makes it easier to focus on the areas that will make the biggest difference.

That’s what this mini training does.

As small business owners we work hard – but we also need to work smart and learn from people who have done the work over the years as this helps us to save time, money and energy.

Why listen to me?

• I am a Chartered Marketer
• I have over 30 years of experience in marketing
• I have worked with big brands in the corporate world at the HQ of a major multinational retailer with some of the UK’s biggest beauty brands
• I also worked with a world-renowned charity that supports small businesses. I helped more than 100 people to take an idea, develop a business plan, and launch their business
• I have experienced how big brands work, but I also understand the challenges faced by smaller brands with more limited resources
• Finally I am qualified as a mindset coach, and run my own coaching programme, working with SME business owners to help shift blocks that affect their business from growing

What does this programme cover?

This mini course is designed to be practical and thought provoking. I have taken the experience and training I’ve gained over the years and packed it into a short focused actionable training which will help structure and expand your promotional marketing plan around a framework based on 5 simple steps.

The framework is created on what I call the

5 C’s:

• Clarity
• Customer
• Calendar
• Collaboration
• Collating it all together

Each step builds on the other to create a framework that you can tailor for your business.

What do I receive with this training?

• 5 short training videos covering each of the 5 C's
• A 29 page workbook that takes you through the each step for your own business
• An online framework that you can fill in and update on a regular basis

You can use this training to filter through existing promotional ideas and generate new ones.

What it does:

• Helps with strategic thinking and planning
• Gives insights and action so you can become more efficient with your marketing

What it doesn’t do:

• Just to manage expectations, we won't go deeply into different types of promotional activity, but may help to generate new ideas.

If you like the look of this training, it sounds as if it's just what you need, and it feels right, please click on the green button below and it's yours for the trial price of £27!

FAQ

Who is this for?

Owners of small and medium sized businesses who feel overwhelmed by their promotional marketing and want clarity and control over where they invest their resources

Although this is aimed mainly at small businesses owners who lack experience in marketing, I’d also recommend it to experienced business owners who want a refresh, because sometimes hearing something in a different way, or when you are in a different place within your business, can trigger new ideas and insights.

Disclaimer

This mini training is designed to share Sindy’s knowledge and experience, and the intention is to help business owners to expand their current thinking and to try some new tools and techniques alongside what they already do. This framework provides structure for existing promotional techniques, and initiates ideas for new ones, but definitive results cannot be guaranteed as they will vary depending on the experience and implementation / action taken by each business owner. Thank you.