Facebook Retargetting Secrets
WHY YOUR MARKETING CAMPAIGNS HAVEN’T WORKED SO FAR
The key is just designing the right ads and using the right tools.
You might assume that there’s a problem with your product, perhaps your sales script, or perhaps the audience themselves.
But in truth, it’s all about WHO you are sending to your landing page and WHEN.
You get a 1% conversion rate – even a 10% conversion rate – by sending people who are already interested in your product!
And that’s the beauty: Facebook remarketing ONLY concerns people who have already shown a real interest your product.
It digs into those 2.2 BILLION users on Facebook and it finds the ones that have shown an ACTUAL INTEREST in your product.
That is the most targeted you can be. They’re not just the right age, the right sex, in the right location…
These people are actively looking for what you sell.
And they like your brand.
They JUST haven’t clicked buy yet – and that’s where remarketing comes in. It reminds them – right when they’re most susceptible.