Susan K Jones-Business-to-business Internet marketing _ seven proven strategies for increasing profits through internet direct marketing-Gulf Breeze, FL Maximum Press (2009)
By Mostafa Ahmed Abdellatif
Updated with cutting-edge online examples and the latest success stories, this accessible handbook will enable any company to profit from business-to-business techniques. Practical yet visionary, this resource provides a blueprint for success by explaining seven proven strategies for increasing profits by direct marketing. Chapters include website references, internet-use statistics, and other developments such as CRM, search-engine optimization, blogging, wikis, podcasting, and social networks. Packed with real-world advice, this new edition also features a personal password to access the com.