Sven Hyltén-Cavallius is a successful Telemarketer still working as a Telemarketer. He has read a lot of books, got a lot of coaching and is very successful at his work and believes that another seller can give more than a sales coach, because the coach often forgot how it was when they where selling, Sven is still a seller and do this every day 5 days a week.
He is also the author of this book, Telemarketing - Words from a Successful Telemarketer. The purpose of the book is to help other Telemarketers succeed, other books and also coaches mostly refer to everything as if it is something everyone knows and their own selling techniques would work for everyone. Sven knows that it is not completely true, everyone can sell but few succeed, with this book he shows what works and what do not work, explained straight to the point in an easy way that everyone can understand.
It is about making Telemarketers understand selling in the basics so they can apply it into their own calls and by that get better results. He also priced this book in a price that is affordable to everyone because of one single reason, he is tired of overpriced products that people need to pay big amounts for even before they get it.
"I wrote this book to help Telemarketers, not for getting their money"