Lead Magnet. HOW TO BUILD A ONE TIME OFER
What is a one
time offer (OTO)?
If you’ve ever downloaded a free report, booklet, book, video series or signed up to
some sort of newsletter of email based free course, you probably have ended up on a
confirmation page. This page thanks you for signing up and it can give you some
information regarding when you will receive the freebie that you are interested in.
If you looked
at the rest of the page, a lot the times you’re going to see an offer. This is
called a one time offer. This type of offer also appears when you bought an item,
usually a low priced product like an e book, a report or software.
It’s important to note tha
t regardless of how you get to this page, it only appears once.
That’s the whole point of the one time offer. It truly is a one time offer. You get it when
you are really “hot” or really interested in a particular topic or subject matter. Its
scarcity is w hat makes it so powerful.