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C714 Task 2   B. 1. Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze. Strengths, weaknesses, opportunities, and threats is what makes up the acronym SWOT, and this type of analysis is what helps a company identify t

C714 Task 2



 
 
 
 
 
 
 
 

 
 
 

 
 

 
 
 
·         Although sales for corn are in decline, potato sales are on the rise, so pursuing increased potato sales is an opportunity.

·         Increased demand for non-GMO products, which EZ-Pleeze excels at

·         Expansion into global markets through fast food chains

·         Competitors may close
 
 



B.

1. Discuss the importance of a SWOT analysis in the strategic planning process of EZ-Pleeze.

Strengths, weaknesses, opportunities, and threats is what makes up the acronym SWOT, and this type of analysis is what helps a company identify these attributes pertaining to their current strategic plan for the company.

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