At a Glance Event and Media Planning

A SNAPSHOT OF WHAT'S INSIDE

Establish a timeline for events happening in the next 3 to 12 months. As much as you want to plan a great event in 3 months, you can if it's something reletively small, but it depends on the type of event. Throwing it together in a few months only adds to your stress levels. Planning it out as far as possible is always a good strategy for success!

9-12 MONTHS AWAY

Create Event Specific Binder
Create / Download Forms & Templates
Draft Event Design from Start to Finish
Establish Action Timeline
Develop Guest Database
Secure Sponsors, Vendors & or Exhibitors
Develop Program
Recruit Team Members
Visit Venues
Marketing Materials
Collect items, materials, fabrics, photos that inspire
Hire/Subcontract support (ie security, staff, etc.)

The snapshot above of what's entailed in producing an extraordinary event. This brief document captures the various how-to procedures and processes for new event planners who want to cover all their bases in conducting, planning, creating, designing stellar events. Your reputation stems on how well you execute each event from a small intimate dinner, to a wedding, to a conference or huge trade show. Get the guide that increases a demand for your expert planning services and results in the business growth you desire.

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MEDIA PLANNING FOR PROMOTING AND PUBLICIZING YOUR EVENT

• Draft Press Release

Answers: Where, When, Who, What, and Why
Include: key quote(s) from 1-2 key parties involved, optional 2-3 relevant hyperlinks
 

• Angle specific – news worthy

Share your unique angle about your event – newsworthy and important to your audience

• Template Press Releases for partners

For your event partners to simply plug in their business or organization specific information to your pre-developed release and send to their target audience – to prevent reinventing the wheel, and for key messaging to be in sync across the board, uniformity across organizations

WANT AN EVENT THAT MEDIA LOVES TO TALK ABOUT? FOLLOW THESE STEPS

The above is a snapshot of what's entailed in garnering At-a-Glance Media Planning for planning media coverage of your event. This brief document captures the various how-to procedures and processes for new event planners who want to cover all their bases in including media presence at your event. Your coordination in working with the media to increase media coverage at your event, brings attention and awareness to the purpose of your event.

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