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MKT 498 Practice: Week 2 Discussion Question 1

MKT 498 Practice: Week 2 Discussion Question 1

Respond to this week’s discussion.

Post your response to the discussion area


Consumer decision-making; product positioning


Select ONE of the following to respond to as your first DQ for Week 2. Please be kind enough to copy/paste the question you have selected at the beginning of your response.




Examine the consumer decision-making process that is illustrated in Figure 3.1 (Chapter 3). Think of a recent high-involvement purchase you made that involved every step in the process. Discuss each of the steps, especially the information search and evaluation of alternatives. Approximately how much time did you spend before making a purchase decision?


A brand’s product positioning strategy should be an integral part of the company’s advertising and marketing strategy, including its website. Examine the following websites and identify the product-positioning strategy you think is being used. Explain your answer. 




Polaris (


Edgewater Beach & Golf Resort (


Celestial Seasonings (


Sony (


Stetson cologne (







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