The Facebook Effect: The Inside Story of the Company That Is Connecting the World
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Title: The Facebook Effect: The Inside Story of the Company That Is Connecting the World
Author(s): David Kirkpatrick
Year: 2010
Publisher: Simon & Schuster
ISBN: 978-1-4391-0211-4
Description:
David Kirkpatrick traces Facebook’s development from a Harvard student project into a global technology company. Drawing on interviews with Facebook executives and other key participants, the book examines the company’s origins, rapid growth, business strategy, privacy controversies, influence on social interaction, and the leadership of Mark Zuckerberg.
