Recipe 10 - Know Your GTM Strategy
A unified go-to-market (GTM) strategy ensures that sales, marketing, and product teams are working towards common goals, with a coordinated approach to messaging and activities.
This step is where the proverbial rubber meets the road to get traction for your business. Only you (and your team / advisors) can make the best decision about how to move forward in the market because it will be completely unique to your company. You cannot accelerate using another company’s formula because it doesn’t account for your specific variables. And you can’t skip any of the previous elements shared in the SavvyX Methodology because you might miss a unique opportunity just waiting for your Start-Up to claim it. So, bring it all together here.
In Recipe 10, you will define your personalized blend of strategies into a unified go-to-market strategy. This is the big introduction and solution launch to your market.
- Recipe: Go-to-Market (GTM), to develop the unified, cash-efficient go-to-market slide deck that references all the content developed in Recipes #0-9 along with the KPIs and metrics spreadsheet to for preferred KPIs and metrics.
- Template: Go-to-Market (GTM), an 8-tab spreadsheet to bring all your KPIs and metrics together in one document to show budgets, forecasts, and projections.
GTM Contents
- The Industry, Challenge, and Market Opportunity
- Segments and Target Personas
- Competitors
- Who We Are - Vision, Mission, Core Values
- Targets, Goals, and Key Objectives
- Our Offering – Product, Business Model, Value Proposition, and Messaging
- Growth Strategy, Objectives, and Key Initiatives
- Product Strategy
- Sales Strategy
- Marketing Strategy & Campaigns
- Customer Success Strategy
- People, Processes, and Technology
Note: as a subscriber, you will be able to access refinements as well as additional Recipes and Templates as they become available in the future.
This Recipe is part of the SavvyX program bundle: Subscribe or purchase here