HARRY POTTER BUSINESS MAGIC
Harry Potter is among the most noteworthy brand stories of late years. So much so, that there can’t be one individual anyplace who hasn’t heard the name. For several, naturally, Harry Potter is simply a passing fad. However it’s arguable that the Harry Potter brand bears lessons that are crucial to the whole marketing community.
A few success factors may be tentatively distinguished. First there’s Narrative. Harry Potter typifies the storytelling tendency that characterizes present-day corporate culture. Storytelling is the management technique of the moment.