Marketing State of Mind

Break through subconscious filters to effectively deliver marketing messages

Your marketing campaigns would be le-gen-(wait for it)-dary if you could just figure out what your customers were thinking.

But short of hiring the crew from Inception, you’re not sure how to get into their heads to find out what’s keeping your content at bay.

You need a way to use behavioral psychology to drive purchases and increase campaign effectiveness, all condensed into an easy-to-understand book.

Introducing How to Market to Mindstates.

• Learn how to bypass subconscious filters and reach consumers
• Access deep insights into consumer context and decision-making to influence behaviors
• Understand and define temporary moments of influence called “mindstates,” then use them to optimize messaging
• Best for: Brand marketers and agencies who want to leverage psychology to improve their marketing efforts