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500 million ways to make money whith facebook

By Davis Druva

With Facebook recently exceeding half a billion users, businesses of all types are realizing they have a big opportunity to monetize their efforts on the world’s largest social network.

To put this into perspective, compare Facebook to the largest retailer in the world, Walmart: Roughly 20 million people visit Walmart on a daily basis, whereas 250 million people visit Facebook each day. There is no other online marketing channel that can deliver this kind of reach.

But before we look at some ways to actually drive revenue, it is important to understand that Facebook is not your traditional e-commerce channel and should not be used as a direct marketing tactic. The hundreds of millions of Facebook members have joined to share their personal stories through updates, images and videos within their social network — not to buy products. That being said, utilizing the social network as a sales channel is not a bad thing but should be handled carefully, like meeting a neighbor’s dog ...

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