How to Build a List of Hyper-Responsive Buyers
The money is in the list, right?
Well, that’s not exactly true – it’s not the whole truth anyway.
The biggest obstacle you face when you publish an ezine is the fact that
people have gotten used to getting junk (from your competitors)
disguised as helpful information.
Many publishers write about every new trend (and the underlying
product) because their writing from a mentality of “I gotta get paid” and
when you do that, you completely forget about the people you’re writing to
and start to concentrate on you and what you want.
That’s a surefire recipe for disaster…
Whenever you write anything for your subscribers, don't write
with the sole intention of getting a check. Getting checks is nice
but your business lives or dies based on how many people believe you
genuinely want to help them achieve their goals.
Show your readers that you value them enough to part with
real, quality information and that you see them as more than just a
dollar sign. Otherwise, you’re going to be lumped into a group with all the
rest of your competitors with a big sign on your forehead marked “Will Do
Anything for Commissions”.
Responsive readers come from a conscious effort to build a solid
relationship with them. People connect with other people. Not
mindless robots that only want commission checks.
Now don’t get me wrong.
I’d love for you to buy the products I recommend, but I’m not going to
force that on you. When I do enough of the right things in your eyes, I
will have earned the right to ask you for your money in the form
of commission checks from other products and services that I not only
recommend, but truly believe in.
The point is…I have to earn that right by giving up good information that
is of actual use to you. When you write anything you expect other people to
read, the same thing applies to you.