More thoughts on lead generation . . .
My favourite way to generate leads is with small
classified ads in the Business Opportunity section of
rural papers with circulation of 5000 to 50,000
people. I can usually generate leads for under $$$
per lead, and I can work through their warm market
into depth quickly.
Here is an example of a campaign I did locally in
February 1997. This was a space ad in that same
local paper, circulation of about 8000. The campaign
cost about $$$, with about 10 insertions over a 2-
month period directly following the Christmas