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101 Ways To Advertise Your Business Online and Off

TABLE OF CONTENTS

1 INTRODUCTION

2 HOW IS ADVERTISING DIFFERENT IN 2018?

STAND OUT OR NEVER BE KNOWN
IMPORTANT MESSAGES IN 2018
CREATE AN ADVERTISING PLAN

AN EFFECTIVE ADVERTISING PLAN FOR 2018

TACKLES A WIDE RANGE OF MEDIUMS AND IT DELIVERS A CLEAR MESSAGE. IT ALSO PROVIDES CONSUMERS WITH A CLEAR SOLUTION TO THE EVER-POPULAR QUESTION, “WHAT DOES THIS BUSINESS DO FOR ME?”

3 WORD OF MOUTH IS STILL KING

#1: FOCUS ON CUSTOMER SERVICE
#2: LOCAL OFFERS
#3: BE ACTIVE IN THE COMMUNITY
#4: SPONSOR LOCAL ACTIVITIES
#5: ASK FOR THE RECOMMENDATION
#6: ASK CUSTOMERS TO COMPLAIN
#7: KEEP THE PROMISES YOU MAKE
#8: DO MORE THAN THE MINIMUM
#9: SATISFY THE UNHAPPY CUSTOMER
#10: AS FOR REPEAT BUSINESS LATER, TOO
#11: LOOK THEM IN THE EYE

4 FREE WAYS TO ADVERTISE YOUR BUSINESS

# 12: GOOGLE LOCAL
#13: GOOGLE COUPONS
#14: CHECK OUT YELLOW PAGES ONLINE
#15: GET ON YAHOO LOCAL
#16: GET REVIEWS ON YAHOO LOCAL
#17: SEND OUT PRESS RELEASES
#18: TRADE WITH OTHER BUSINESS OWNERS

5 BUILD AWEBSITE

#19: BUILD A WEBSITE
#20: GET YOUR WEBSITE LISTED IN SEARCH ENGINES
#21: USE SEARCH ENGINE OPTIMIZATION
#22: KEYWORD RICH TITLES
#23: WRITE AN EFFECTIVE META TAG
#24: LOCAL.COM
#25: CRAIGSLIST
#25: GET A BLOG
#26: SET UP A NEWSLETTER
#27: REGULAR EMAIL CAMPAIGNS
#28: ALERT EVERYONE THROUGH A PRESS RELEASE
#29: RUN A CONTEST
#30: GET IT PRINTED

6 SOCIAL MARKETING AS ADVERTISEMENT

#31: LINKEDIN
#32: FACEBOOK
#33: MYSPACE
#34: VISIBLEPATH
#35: SOFLOW
#36: ORKUT
#37: TWITTER
#38: DIGG.COM
#39:YOUTUBE.COM

7 FOCUS ON SEO
#40: HEADERS
#41: KEYWORD PLACEMENT
#42: KEYWORD DENSITY
#43: HYPERLINKS
#44: WEBPAGES
#45: FOCUS ON THOSE KEYWORDS
#46: GET LINKS IN
#47: LINK YOUR SOCIAL NETWORK SITES
#48: LINK HOW TO ARTICLES
#49: HUBPAGES (FORMER SQUIDOO)
#50: HUBPAGES
#51: NETWORK FOR LINKS
#52: EZINEARTICLES.COM
#53: OTHER ARTICLE DIRECTORIES
#54: FORUMS YOU VISIT
#55: ANY PLACE ELSE
#56: DO NOT FORGET EMAIL

8 WORK THE BLOG
#57: POST REGULARLY
#58: INTERACT WITH OTHER BLOGS
#59: WRITE A GUEST POST
#60: BE UNIQUE
#61: PLACE A BOOKMARK TOOL
#62: BECOME A RESOURCE
#63: CREATE AN EFFECTIVE LANDING PAGE
#64: INTERACT WITH OTHERS
#65: PAID SEARCH

9 HOW TO STAND OUT

#66: GET ON TELEVISION
#67: GET ON RADIO
#68: OFFER LOCAL DISCOUNTS
#69: WRITE FOR THE PAPER
#70: AVOID THE GRAPHICS, BUT GO BIG
#71: DO GO FOR MEDIUM
#72: FOCUS ON LIVE CHAT
#73: OFFER A FREE SERVICE
#74: EXPAND YOUR SERVICE AREA

10 TIPS FOR ADVERTISING YOUR BUSINESS LOCALLY FOR LESS

#75: THE BASIC BUSINESS CARD
#76: FLYERS STILL WORK
#77: USE YOUR CAR
#78: CHECK OUT YOUR CHURCH
#79: GET LISTED IN YOUR CHAMBER OF COMMERCE
#80: GET INVOLVED IN SCHOOLS
#81: PAPER COUPONS WORK
#82: CHECK OUT TRADE FAIRS
#83: USE THE CLASSIFIEDS
#84 USE PROMOTIONAL TOOLS

11 NETWORKING TIPS THAT WORK

#85: LOCAL BUSINESS NETWORKING..
#86: WRITE A DIRECTORY
#87: BUILD YOUR BLOG WITH OTHER BUSINESSES
#88: TWITTER ABOUT OTHERS
#89: CHECK OUT YAHOO GROUPS
#90: GO WITH THE MOMMY BLOG
#91: NETWORK WITHIN GROUPS
#92: PULL TOGETHER FOR A CONTEST
#93: CHECK OUT INTERNET RADIO
#94: FLYERS EVERYWHER


A CONCLUSION WITH MORE

#95: DO HIRE A PRO
#96: DO NOT FORGET THE SALES PAGES
#97: GET ELECTRONIC IF YOU CAN
#98: RESEARCH WHAT’S NEW
#99: GIVE A SEMINAR
#100: TALK ABOUT YOUR BUSINESS
#101: DO NOT HIDE IT: ASK FOR THEIR BUSINESS

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