Implemented by enterprises of all sizes and types, these two marketing tools are integral parts of any marketing plan. They both possess huge potential to help achieve sales and marketing goals, but if not thought through and structured correctly can work against us.Effective Use of Gift Vouchers & Special Offers
reveals in concise and practical terms how to evaluate the options available to the SME, which actions should be avoided under what circumstances, and how to achieve even more than just the desired result.
- The real value of a Gift Voucher
- Who can use Gift Vouchers
- What Gift Vouchers mean for your business
- Promoting Gift Vouchers and Special Offers
- Setting Special Offer goals
- Types of Special Offers
If you're making use of Gift Vouchers or Special Offers – or both – then this guide is for you.