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Email Marketing Success

What is Email Marketing and Why Your Business Needs It
ð       Send customized messages to readers

o   Inform

o   Advertise

o   Solicit action

ð       Essential components of email marketing

o   Message automation

§  Send emails in response to particular action

o   HTML responsive layout

§  Allows you to create responsive templates for different devices

o   Advance list maintenance

§  Add and remove subscribers quickly

o   CAN-SPAM compliance built-in

§  Checks compliance with the CAM-SPAM Act of 2003

o   An easy integration

§  Ability to integrate other services into campaign

o   A dedicated IP address

§  Solely dedicated to your business

o   Help for deliverability

§  Ensures your emails are delivered to the right place

ð       Why your business should implement email marketing

o   Generates a massive ROI

o   Generates long-term results

o   Customers want emails from businesses

o   Outperforms social media marketing

o   Email is universal

o   It’s a resilient technology

o   Email marketing is federated

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