Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It
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Title: Subscribed: Why the Subscription Model Will Be Your Company's Future – and What to Do About It
Author(s): Tien Tzuo, with Gabe Weisert
Year: 2018
Publisher: Portfolio / Penguin Random House
ISBN: 9780525536468
Description:
A business strategy book about the subscription economy, explaining how companies can shift from product sales to recurring-revenue subscription models and build stronger customer relationships.
