In this Book Facebook Marketing (BlackBook) you can find on it all you need to start in shopify and facebook ads:
Contents
PART (I) PREFACE PART 1: YOUR ONLINE STORE Chapter: Online Store Setup Chapter: Site Design Chapter: Product Page Chapter: Checkout Chapter: Pricing Chapter: Payment Gateway Chapter: Apps Chapter: Shop Examples PART 2: AD CAMPAIGN Chapter: Campaign Foundation . Chapter: Strategies Chapter: Targeting Chapter: Bidding PART 3: AD COP Chapter: General Guidelines Chapter: Ad Testing Chapter: Headlines Chapter: Image Chapter: Ad Text 2PART 4: FURTHER INFORMATION Chapter: Important Stuff Chapter: Hunting Chapter: Tools PART 5: STRATEGIES FROM FACEBOOK POSTS PART 6: TARGETING