Relationship Marketing Strategies with E-mails
Email marketing is a channel of acquisition and loyalty very effective.
it's even the most profitable marketing lever, with a return on investment often over 300%.
But we must distinguish the acquisition emailing campaigns that are carried out on rented or purchased emails, with results often disappointing at the beginning, and emailing campaigns of loyalty carried out on your own prospects and customers.
The performance of email marketing as a lever for activation, engagement, and loyalty can be exceptional,
provided you master the best practices and intelligently exploit all the possibilities offered by the software in terms of segmentation and scriptwriting. customer journey.
With this guide, you will become an informed email marketer within a few hours of reading. You'll see
all good practices to know to design an email template, organize your contacts and your campaigns, and tips to choose your emailing software.