The Clientele Guide was designed to help services/clientele based business succeed. Often times we have the skill but lack business etiquette to run and structure our business. This guide gives insight on what clients want and what really keeps them coming back to you consistently. Consistency is what will absolutely keep your business thriving. Pricing, schedule, appearance, market, niche, etc play a huge roll in clients wanting to keep doing business with you. No matter what type of services you offer: barber, hair stylist, makeup artist, catering, waxing, lash extensions, esthetician, fashion stylisit, etc. Apply these principles to your business and you will succeed.