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Connective Selling: The Secrets of Winning 'Big Ticket' Sales

Today’s corporate decision makers are more sophisticated buyers than ever before. Whilst most love to buy, all hate being ‘sold to’. They are no longer willing to be pushed, pressurized or otherwise badgered into making a decision to buy what you are offering. Indeed, the harder you push, the more likely it is that they will push back and you will end up with nothing.

Connective Selling is about understanding how people buy high value services and products. It’s about earning respect and trust by knowing your client’s business and addressing their problems. It’s about solving their issues and helping them succeed, not giving them the ‘hard sell’. Connective Selling tells you what to talk about, and when, and how to really hear what your contacts are saying. Ultimately, it’s about the importance of building rapport and relationships to win business.

The message is clear…if there’s little difference between your product or service and that of your competitors, there needs to be a BIG difference in the way you perform to win ‘big ticket’ business.

There are only three outcomes to a potential sales opportunity; either you will win it, lose it or no decision is made. Connective Selling is about understanding how people buy so you can make the right move at the right time in the sales process.Designed for ?big ticket? work, the Connective Selling model is equally applicable in all sales situations. It?s about earning respect and trust by knowing your client?s business and addressing their problems. It?s about solving their issues and helping them succeed. It tells you what to talk about, and when, and how to really hear what your contacts are saying. Ultimately, it?s about the importance of building rapport and relationships to win business.

SPIN selling has been the dominant technique for the past decade but Connective Selling makes the sales process easier and more sophisticated. The practical ?8 junction? approach will help you sell effectively without the ?hard sell?. Connective Selling is for salespeople who want to win business with techniques that really work.

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