Some of these 16 Rules are based on the results of marketing surveys covering over 60,000 advertisements and promotions.
In other instances over 105,000 selling words and sentences have been tested on over 18,900,000 customers, to come up with the most effective sales principles.
These rules have sold many millions worth of products. And they will sell millions more in the future.
No matter what you are selling, you are selling to people.
That‟s why the rules below will apply today as they did 10, 30, or even 80 years ago.
So here it is . . .
It is 5 times easier to sell something else to your existing customers than to get a new customer.
Please buy this book it is an enlightenment to SME.
Dr Michael J Freestone. B.Comm. Hons. MBA. DBA. FCIS FCIBM