WHY + HOW + WHAT + WHERE = WHO

That's your Unique You Formula.

It's rediscovering WHO you are and how you're WHY'rd.

Knowing WHO you are gives you the permission and humble confidence to

• Say what you need to say
• Be who you long to be
• Do what you're WHY'rd to do
• Have the relationships you're afraid to have.
• Give back in ways you've always dreamed were possible.

Knowing your Unique You Formula -- your WHO -- empowers and equips you to outwardly express what you're internally designed to bring to life.

...and it all starts with Discovering Your WHY!

There are 9 WHYs:

1. Contribute
2. Better Way
3. Simplify
4. Trust
5. Mastery
6. Clarify
7. Make Sense
8. Challenge
9. Right Way

Discovering your WHY is the first step in living fulfilled so you can die empty.

Your WHY is why you do what you do, beyond reasons like you're family, a dream vacation, donating to a powerful cause. It's the driving force behind everything you do.

It's the starting point for making everything you do stick.

Gone are the days of getting halfway into a business or project someone else said you'd be great at doing only to start longing for something you can really get behind -- and finish.

No longer will you hear yourself saying Yes to things when everything inside of you is screaming Nooooooo!

Discovering who you're meant to be gives you the confidence to show up for your family the way you've always wanted to show up -- to reset your legacy to the way you want to be remembered. To have your family and friends be successfuly BECAUSE of you rather than in spite of you.

Having how you're WHY'rd verbalized, verified, and validated (by someone other than the voice inside your head you were taught couldn't be trusted) will give you the courage, guardrails, and direction to become the MORE you've always longed to be, do, have, and share.

Developed with Simon Sinek after his Start with WHY TedTalk, the WHY Discovery empowers and equips you to take the first step toward trading in the LIE-dentity for your WHY-dentity!

...and it only take 5 minutes! With only 10-15 questions, you'll get immediate and accurate results -- results unlike what you get from a personality or behavior test.

You'll finally get to use "inside voice" out loud, and you won't have to keep paying people A LOT of money to define you or make you "marketable."

With the WHY Discovery, YOU get to (re)define you based on how you're WHY'rd.

Are you ready?

(The answer you're looking for here is *in my best Napoleon Dynamite voice* "Heck yes I am.")

Using the WHY Disocvery to Discover Your WHY - why you do what you do - is like putting your big toe on the path of becoming who you're WHY'rd to be.

It helps you move into your zone of genius as you move away from you zone of comfort.

Imagine living your ideal life based on WHO you are rather than who you were taught you aren't. Thinking for yourself and making decisions that are best for your family, fun, and future will become second-nature over second-guessing.

Discover Your WHY and take first step to outwardly living the life you're inwardly dying to live.

(Pro tip: You don't have to stop with just knowing your WHY! (re)discovering your HOW and WHAT too -- HOW you bring your WHY to the world and WHAT people can consistently count on you to to -- rounds out your Unique You operating system. It's the GPS that takes you on the fastest and safest route to living how you're WHY'rd rather than keeping you on the roundabout of who you're not. Check out (re)Discover Your WHY.os for more intel!)