Content Marketing Plan E Book

Content marketing is a strategic marketing approach focused on creating and distributing valuable content and consistent content to attract and retain a clearly defined audience and ultimately to drive the customer to profitable action.

The steps in your content marketing process will include the following:

• Plan
• Audience
• Story
• Channels
• Process
• Conversations
• Measurement

Our work plan is split into four phases.

Phase 1- Identifying your story and figuring out the valuable service in which you will provide for your customers. You will review the sustainability of your proposed plans and define what success looks like. You will define how you propose to build value for your business.

Phase 2- You will determine who your content is supposed to each and describe how you will provide value to your end customer. You will plan how your content is supposed to support the client through their journey.

Phase 3- You will build on the story through your content. The content will be focused to meet your audience’s needs as well as your own. Translate your story and tell the world how you will meet your audience needs.

Phase 4- This is the final phase and we will re-visit some of your earlier marketing ideas to make sure that they are still aligned against  your current goals and revisit how you are crafting your brand image to stand out from the crowd.