The Ultimate Social Media Plan

The Ultimate Social Media Plan

The consumer world today is rapidly changing. Long gone is the era of passive consumerism, these days consumers want to have their say on every product and service they invest in. And with the cutthroat competition, companies are actively seeking ways to gain more leverage through innovation. With the birth of a whole new universe of social media, businesses play an entirely different ballgame.

Is Your Business Social Enough?
 
Today, social media platforms have invaded and taken over public consciousness. It has become a big part of the day to day routines and an indispensable communication tool for people to connect and stay in touch. Consumers have used social media presence as one of the integral basis of a company’s legitimacy, reliability, and viability. Businesses today are judged based on their Facebook or LinkedIn profiles, and consumers expect companies to respond to the concerns and queries they have tweeted within the day or within the hour.

Suffice it to say, social media has managed to steal the thunder away from traditional marketing methods. Modern marketing strategies today have a mix of social media tactics as its integral component for reaching business goals.

Table of Contents

Introduction 6

• Is Your Business Social Enough? 6
• Discover the Social 5-Pack 6
• Take the Reins of Your Online Presence 7
• Chapter 1: Understanding the Value of Social Media Buzz and What It Can Do For Your 8

Business 8

• Social Media Explained in Plain English 8
• The New Approach to Branding and Communication – Moving Beyond Marketing 8
• Understanding the Social Media Ecosystem 9
• Converting Leads to Sales: The ROI of Social Media 10
• Stage 1: The Launch 10
• Stage 2: Management 10
• Stage 3: Optimization 10

Chapter 2: Developing a Winning Social Media Marketing Plan 12

• Social Media is all About Building Relationships 12
• 7 Essential Steps for Creating a Successful Social Media Strategy 12
• First, An Important Prerequisite 13
• The Golden Rules of Social Media 14
• Chapter 3: Set up and Manage a Facebook Page That Works 17
• What Is It? 17
• Why Use It? 17

Setting Up 18

Configuring and Optimizing 18
Engage Your Customers 19
Promote Your Business 19
Stand Out from the Crowd 20
More Tips on Promoting Your Facebook Page 20

Chapter 4: Tweet Your Way to Online Prominence 22

• Understanding the Twitter Phenomenon 22
• Why Use it? 22
• How to Build and Attract Followers 23
• Getting Started 24
• What to Tweet About 24
• More Practical Tips 25
• Power Tips 25

Chapter 5:  Build Your Network with LinkedIn 26

• What is LinkedIn? 26
• Why Use It? 26
• Getting Started on LinkedIn 27
• Customizing Your Account 27
• How to Get the Most Out of Your LinkedIn Connections 29

Chapter 6:  Expanding Your Circle with Google + 30

What is Google+? 30
Why Use It? 30
Getting Started 31

Chapter 7:  Captivate Your Audience with YouTube 33

• What is YouTube? 33
• Why Use It? 33
• Thought Leadership and Expertise 34
• Marketing and Advertising 34
• Customer Service 34
• How to Maximize YouTube for Your Business 34
• Optimizing Your YouTube Videos 35
• Conclusion 35
• Resources