Analytics Ace – 7-Week Google Analytics Live Training
Registration closes 20th March 2026:
Registration closes 20th March 2026:
Most business owners have access to endless metrics but struggle to connect those numbers to real business results. The result? Wasted time, unfocused marketing, and missed opportunities.
In just 7 weeks, you’ll master the ACEE Framework that turns confusing data into clear business decisions:
You can go from amateur to intermediate in a very short period time, with very actionable lessons you can use to start generating more leads and customers
Amanda came prepared with clear slides, but what really set it apart was diving into her dashboard on screenshare and working directly in our own dashboards right along with her. Instead of “learn now, implement later,” we did it all together—in REAL TIME—and that experience was incredibly valuable to me.
I now feel confident setting up events, tracking conversions, and using GA4 properly for both my clients and my own site. I no longer feel like an imposter when it comes to analytics, and that’s all thanks to Amanda.
Module 1: Set up what matters: Setting up for success with proper tracking fundamentals – 31st March 2026*
Module 2: Track your links with UTMs: Use UTM tags to measure campaigns with precision (and less chaos) – 7th April 2026*
Module 4: Analyse your marketing channels: Identify your best-performing marketing channels to focus resources effectively – 14th April 2026*
Module 5: Understand user behaviour: Analyse user paths, behaviour, and engagement patterns – 28th April 2026*
Module 6: Optimise high-impact content: Discover which content and pages drive action and where people drop off – 5th May 2026*
Module 7: Your analytics action plan: Create a system for reviewing data and making smart decisions consistently – 12th May 2026*
*Dates subject to change
After completing this program, you’ll be able to:
✓ Define what to measure and how to measure it strategically
✓ Use free and low-cost tools to build your own analytics plan
✓ Combine social, CRM, and Google Analytics data for a complete business picture
✓ Set up key reports that deliver actionable insights
✓ Apply analytics insights directly to your marketing strategy
✓ Master technical aspects of Google Analytics including conversions, custom reports, and audiences
✓ Drive more qualified leads and sales through data-informed website optimisation
“This course is great for those who are ready to venture into the world of understanding how to leverage the power of GA4.”
“Each module—from Key Events and People, to UTMs, Marketing Channels, Visitor Journey, Important Pages, and the final Review—was clear, practical, and packed with actionable insights. Amanda made complex topics accessible, focusing on real-world relevance and showing exactly how to apply analytics to optimize web performance..”
Amanda took a complex process
and simplified it... I can see the
metrics that matter and the results
of my marketing activities so I can
judge if they are working or not.
Foundation Quiz: Discover your analytics starting point
Personal Kick-off Call: One-on-one session to evaluate your current setup
7 Live Training Sessions via Zoom: Comprehensive modules building your complete analytics system
3 “Get Unstuck” Co-Working Sessions: Direct support when you need it most
Your Success Guarantee: Complete all sessions and homework. If you’re still stuck repeat for free
Bonus 1: Analytics Base (worth €59)
Worried you’ll get stuck on the basics? You’ll get free access to my beginner’s course, Analytics Base. It walks you through the foundations of GA4 step by step so you can follow along with confidence.
Bonus 2: UTM Tracking Made Simple (worth €10)
Your reports are only as good as the data you put in. To make sure your tracking is solid, you’ll also get my What the UTM mini-course. It’s a simple step-by-step guide to tagging your links properly so the reports you build in Analytics Ace will be accurate and reliable.
Bonus 3: Private WhatsApp Community + Quarterly Q&As (priceless)
You won’t be doing this alone. As a customer, you’ll get access to my private WhatsApp group where you can ask questions any time and connect with others on the same journey. Plus, every quarter I host a live Q&A on Zoom just for members to keep you moving forward.
Bonus 4: Key Event Setup (first 5 sign-ups only, worth €250)
Some of the most valuable Key Events need Google Tag Manager, and that can feel overwhelming if you’re not used to it. For the first 5 people who join, I’ll set up your most important Key Event for you so your analytics is tracking what matters from day one.
Bonus 5: One-to-one consultation (first 5 sign-ups only, worth €350)
Once the course is complete, you’ll get a private one-hour session with me. We’ll review your setup, answer your questions, and make sure you leave with a measurement plan you can put straight into action.
I’m Amanda, and Google Analytics is my jam. Since 2010, I’ve helped businesses transform their approach to digital marketing.
For years, I was just like you - spinning all the marketing plates, working endless hours, and watching my website traffic grow while my revenue stayed flat.
Everything changed when I got serious about Analytics. By understanding how people actually used my website, I could focus on marketing that converted visitors into customers.
Now I work less, earn more, and help others do the same.
Kick off calls start in Late March 2026
Yes. Sessions will be recorded and available to all course participants.
Modules start 31st March 2026
We select the time depending on the timezone of delgates.
Not at all. In fact, if you have a low-traffic site it’s easier to get started with analytics and to see the impact that your marketing has.
Each session will be approximately 90 minutes but you should schedule an hour a week to work on your plan on top of that.
Please make sure your analytics account is set up and connected to your website before the course starts.
As one of your bonuses, you’ll get access to the Analytics Base course, which will guide you step by step through the setup.
During our kick-off call, I’ll review your analytics settings and share recommendations.
You’ll then implement any changes yourself.
The kick-off call will help me understand your business and goals better. Together we’ll poke around in your analytics to see if there is anything specific you need to do to measure results better.