Analytics Ace – 7-Week Google Analytics Live Training
Registration closes 17th April, 2025:
Are you drowning in data but starving for insights? You're not alone.
Most business owners have access to endless metrics but struggle to connect those numbers to real business results. The result? Wasted time, unfocused marketing, and missed opportunities.
Analytics Ace is the solution you've been searching for.
In just 7 weeks, you'll master the ACEE Framework that turns confusing data into clear business decisions:
- Ask the right questions about your business goals
- Collect meaningful data through proper setup and tracking
- Evaluate what the numbers really mean for your business
- Execute targeted strategies based on real insights
Next Cohort Starts Soon - 10 Spots Available
BECOME AN ANALYTICS ACE
What You'll Learn: 7 Powerful Modules
Module 1: Key Events and Custom Events (April 30) Setting up for success with proper tracking fundamentals
Module 2: Understand Your Visitors (May 7) Find out who's coming to your site — and what they really care about
Module 3: Does Your Marketing Work? (May 15) Identify your best-performing marketing channels to focus resources effectively
Module 4: UTM Tracking Masterclass (May 21) Use UTM tags to measure campaigns with precision (and less chaos)
Module 5: How People Use Your Site (May 28) Analyze user paths, behavior, and engagement patterns
Module 6: Spot Your Star Content (June 4) Discover which content and pages drive action and where people drop off
Module 7: Build Your Analytics Routine (June 11) Create a system for reviewing data and making smart decisions consistently
The Analytics Ace Promise
After completing this program, you'll be able to:
✓ Define what to measure and how to measure it strategically
✓ Use free and low-cost tools to build your own analytics plan
✓ Combine social, CRM, and Google Analytics data for a complete business picture
✓ Set up key reports that deliver actionable insights
✓ Apply analytics insights directly to your marketing strategy
✓ Master technical aspects of Google Analytics including conversions, custom reports, and audiences
✓ Drive more qualified leads and sales through data-informed website optimisation
What's Included?
- Foundation Quiz: Discover your analytics starting point
- Personal Kick-off Call: One-on-one session to evaluate your current setup
- 7 Live Training Sessions: Comprehensive modules building your complete analytics system
- 3 "Get Unstuck" Co-Working Sessions: Direct support when you need it most
Your Success Guarantee: Complete all sessions and homework, or repeat for free
Analytics Ace isn’t just any analytics course…
It’s the measurement system I built to save me from myself.
I used to work all the hours doing all the things. I grew my website traffic consistently, but as I watched the website numbers grow, I was ignoring the fact that my revenue wasn’t growing with it.
Now I know what to measure I spend less time working and more time enjoying life as my business grows.
After completing the 7 modules you’ll be able to
✓ Define what to measure and how to measure it
✓ Use free and low-cost tools to build an Analytics tracker to evaluate success
✓ Combine your social, CRM and Google Analytics and get a full picture of your business success.
✓ Set up key reports in Google Analytics that will give you the data you need.
✓ Apply what you learn in analytics to your marketing strategy and plan.
✓ Set up the tech in Google Analytics including creating conversions, custom reports, explorations and audiences
✓ Use those reports to give you the insights you need to drive more qualified leads and sales via your website.
Registration is open until 31st August
Kick-off calls start the week starting 2nd September
What people are saying
"Nothing beats a live show and tell when it comes to untangling and understanding Google Analytics - having Amanda on hand to build reports and use the data live was invaluable. Amanda repeatedly brings the data back to how it can help you make better marketing decisions in 'real life' - otherwise the temptation is to disappear down a data rabbit hole and just get lost!
— Tamsin Humes
“If you ever want to stop working so damn hard, hire Amanda right this second! She will tell you where to stop wasting your time, energy and money, so that you can double down on what’s actually working. This will pay for itself in weeks, if not days.”
— Andrew & Pete
What's included?
The Foundation Quiz:
A quick assessment so we can find your analytics starting point.
Kick-off call:
A one-2-one session where we can probe and evaluate your existing analytics set-up and recommend changes that will improve your system.
7 live training sessions via Zoom
Each session will cover a different aspect of your analytics plan and build towards your completed Analytics tracker.
3 Get Unstuck - Q&A sessions via Zoom
Your chance to troubleshoot any issues you are having with your analytics plan and ask anything you like related to the course. These sessions last as long as they need to.
3 Bonuses for early birds
Bonus 1 - Analytics Base
Analytics Ace comes with lifetime access to Analytics Base - An Introduction to GA4. Great if you are new to Google Analytics 4.
Bonus 2 - Connect The Dots
Connect The Dots - This 3 part video course is available for free for a short period. As an Analytics Ace, you will get lifetime access.
Bonus 3 - First 5 Only - Additional One-To-One Session
If you are one of the first 5 people to sign up for the September cohort you’ll get an additional one-2-one session with me that you can use at any time during or after the course.
BECOME AN ANALYTICS ACE
I’m Amanda and Analytics is my jam
I’ve been doing this digital marketing thing since 2010. For a lot of those years, I was spinning all the marketing plates.
I was blogging, YouTubing, podcasting, live streaming. I was on all the socials. I thought that doing all the things, working hard, and working all the hours would get me results.
But I was wrong.
I did get lots of website visitors and in return for all that traffic I got…
😒 Very little sleep
😒 Very few days off
And worse
😫 Very few clients
It wasn’t until I got serious about Analytics that my world changed.
By understanding how people were actually using my website I was able to change direction, make my offers more compelling and focus on the marketing that actually got me customers.
FAQs
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Yes. Sessions will be recorded and available to all course participants.
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Kick-off calls will begin the week starting 2nd September 2024. Live classes will start 12th September.
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We will set dates and times once we have all delegates on board. This way we can find the times that suit you best.
I can’t guarantee that all sessions will be at the perfect time for all delegates but I will do my best to accommodate you.
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Not at all. In fact, if you have a low-traffic site it's easier to get started with analytics and to see the impact that your marketing has.
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Yes, sessions are recorded so you can view them when you need to in your own time.
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Each session will be approximately one hour but you should schedule an hour a week to work on your plan on top of that.
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You should have your analytics account set up and connected to your website ahead of the course.
I can check your analytics settings and make recommendations during our kick-off call but you must implement the work yourself.
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The kick-off call will help me understand your business and goals better. Together we’ll poke around in your analytics to see if there is anything specific you need to do to measure results better.