The Entrepreneur's Guide to Starting and Running an Online Store

Global commerce has been transformed by digital experiences. Empowered consumers are now using their tablets, PC’s and smartphones to find the best deals, stay in touch with their favorite brands, compare prices and save on purchases.

Retail has been changed by new opportunities and chalenges. Large retailers are now reducing brick and mortar space and invest in online experiences. But they are not the only ones showing their products to the new consumers.

As the commerce field has been leveled by digital commerce, entrepreneurs have picked up on the trend and engaged in changing the retail landscape.

There are no more bariers right now. A determined entrepreneur can match established players and write history. The largest online retailers, Amazon is proof that such a feat is possible.

However, entrepreneurs need the right tools and most of them are out there, just waiting to be used. This book is structured to help you, the entrepreneur, in building your vision, transform it into a plan and finally, turn that plan into a real business. At the end of this book you will have a clear strategy on your future online business and the know how to run it.

The book is comprised of 5 chapters, walking you through planning, registering your business, running day to day operations, marketing, choosing and implementing ecommerce software.